When adjusting an image’s brightness and contrast, consider the following factors to enhance its visual impact. First, assess the image’s current brightness level. If the image appears too dark or underexposed, gradually increase the brightness until the details are clearly visible without losing depth. Aim to make the highlights pop while ensuring that shadows still retain some detail. Conversely, if the image is too bright, reducing the brightness slightly can restore balance.

Next, evaluate the contrast. Contrast refers to the difference between the darkest and lightest parts of the image. Increasing contrast can add depth and drama, making the colors more vivid. However, be cautious not to overdo it, as excessive contrast may lead to loss of detail in highlights and shadows. A good practice is to adjust contrast in tandem with brightness—enhancing one while carefully observing the effects on the other.

Always preview adjustments at 100% zoom to ensure that the changes look natural. Consider the image’s intended use; for instance, high-contrast images work well for bold visuals while softer contrasts suit more subtle aesthetics. Fine-tuning these settings will result in a more engaging and polished image.